I am happy to announce the launch of MCHUGH premium knitwear.
I wanted to design and create a bespoke collection which incorporated the knitwear to be made in the 🇬🇧 useing the finest Italian DETOX yarns free from any substances and then finished by UK embroidery designer Connie Mabbot.
It has always been a dream of mine to create my own knitwear after growing up watching my mother knit the most amazing sweaters. With personalisation and knitwear being a big part of MCHUGH Lifestyle it only made sense to combine the two.
The personalisation had to be unique and I wanted it hand finished to make the sweaters really beautiful. I searched for local embroidery artists and came across Connie Mabbot of Lint & Thread ( I have a separate blog post on her talented work coming up) I commissioned Connie to make my design come to life with her skill of embroidery.
We worked for months getting each detail of the thread the sequin and the beautiful star jewel on the back for the brand logo until we were both happy.
I hope you love it